I had already approached a few mens magazines with regards to advertising costs and they were too far out of my reach, I was not interested in top shelf mens magazines but ones like Bizarre I thought would be ideal. They told me that one month for a small box advert in the classifieds would be £110.00. If I sold 12 pairs of panties at £12 a pair I would break even (not forgetting the cost of panties) but I was not prepared to have my home address displayed as it could quite easily attract an undesirable or two.

I enquired about the cost of a PO box number and I think it was around £40 for the year, an extra 4 pairs was it worth the gamble, well I had put by some of the profit I had made through eBay so what had I to lose.

The advert was placed and of course, the few days after release I waited to see what the postman delivered. Before the end of the first week I received five envelopes, one was full payment and the other four were dirty letters or begging ones. I started to feel this was going to be one to put down to experience.

Into week two and my orders had increased by another four and by the end of week three I had just about hit my target with a total of 15 sales. The sales trickled in after that over the next 4–5 weeks, I guess the beauty is with these magazines is they are not always thrown away and mates pass them around. After a total of 8 weeks I had received around 20 orders and I still had my PO box number paid up for another 10 months.

I had already decided to take out a longer advert in the same magazine but this time I wanted to ensure customers could remember me without the need of holding onto the mag. I used the online service of Vista Print to design some business cards. I included my PO Box number and a sexy little message on them and they worked a treat. By now I was confiding in a few friends who also expressed an interest and one of them told me that she had already had an idea for a web site. This was music to my ears, not only could I point sellers in the magazine to a PO Box number I could possibly inform them of a new panty selling web site…

To be cont…